Startups do not fail because the technology is hard. They fail because they build the wrong thing for too long. Six-week sprints force a decision: ship, learn, or stop.
Week 1-2: Define the Job
We start with the customer job, not the feature list. Who is buying? What are they replacing? What will make them switch? The output is a one-page product thesis and a set of measurable launch criteria.
Week 3-5: Build the Narrowest Version
We cut every feature that does not prove the thesis. The goal is not a demo; it is a real product used by real users. If the risk is technical, we build the hardest part first. If the risk is market, we build the fastest path to a paid transaction.
Week 6: Launch and Measure
Launch is not the finish line. We instrument the product, watch the numbers, and interview users. At the end of week six we decide: double down, pivot, or sunset. No ambiguity, no six-month death marches.
This is the cadence that built StileTurn and the one we use for every new product engagement.